Josep Alzamora

Reflections

Thoughts about different topics of general interest.

Reflection on Prestige

Today’s environments have experienced a significant evolution.

Reflection on Hypercompetition

Today’s environments have experienced a significant evolution.

Reflection on Coherence

Coherence as a determining factor for competitiveness.

Reflection on Robustness

Good results must be guaranteed and reproduced without errors.

The Emotional Perception Scale

Consumption is driven by what consumers want or desire.